The origin story of Sally
His mission: to map complex sales processes of companies in a simple and effective way in CRM so that sales goals can be achieved effortlessly - with success.
He has always generated billions in sales for companies such as Freudenberg, Deutsche Bahn and Lichtblick by optimizing and efficiently implementing their sales strategies.
Driven by the mission, the first beta version of Sally was created. Sally started out as a small chatbot that helped create visit reports by asking relevant questions about the appointment after a meeting. The answers from the sales representatives were added directly to the CRM.
The advantage: With Sally, you no longer forget to include relevant topics in the visit report, as the AI asked customer-specific questions, which led to higher data quality.
Following the implementation at Freudenberg, we analyzed intensively and gained valuable insights. Although we were able to increase the use of CRM, we found that many sales representatives did not see any concrete added value in Sally. The challenge was to create clear benefits and save time. This insight drove us to further develop Sally into a comprehensive tool that not only collects data but also makes everyday work for field staff easier.
In February 2022, we had a groundbreaking moment. Our team recognized the option of not having to manually write visit reports anymore. The idea was born to integrate Sally into meetings to precisely transcribe conversations and automatically record agenda items. This idea was inspired by the realization that previous tools only worked well in the English language. Our team mobilized all their knowledge and expertise to turn this vision into reality. This gave rise to the idea for a premium transcription tool, which not only records meetings, but also serves as a high-quality tool to make meetings more productive.
To date, over 25,000 sales employees worldwide use Sally SalesAI to optimize their administrative activities. Aliru, the company behind Sally, has over 25 dedicated employees.